Disney taps Chapek to head consumer products

The Walt Disney Co has tapped Robert Chapek as president of Disney Consumer Products. He has served as head of distribution of the Walt Disney Studios since November 2009. Chapek replaces Andy Mooney, who revitalized the Mouse House's licensing business over the past 12 years. He ankled unexpectantly this week. Chapek has also served as president of Walt Disney Studios Home Entertainment. In his new role, Chapek will oversee what Disney calls a newly formed companywide consumer products organization, which will consolidate retail and licensing across Disney's lines of business including Walt Disney Studios, Pixar, Marvel, media networks, interactive media and consumer products. "Bob's vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization," said Disney chief Bob Iger, to whom Chapek reports. "As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way." Chapek said, "I'm excited about the opportunity to lead our newly expanded team and to grow our brands, franchises and movie properties in the fast-changing retail and licensing marketplace." As a result of Chapek's move, Alan Bergman, president of the Walt Disney Studios, will assume Chapek's former responsibilities of theatrical and TV platform distribution of studio movies. Contact Marc Graser at marc.graser@variety.com